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Door-to-door
Door-to-door is a sales technique in which a salesperson walks from the door of one house to the door of another trying to sell a product or service to the general public. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to "drum up" business. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
==The model==
Historically, products sold door-to-door will be of the same variety that can be purchased at large discount stores. The products accounting for the largest share of direct-sales revenue include cleaning supplies, cleaning equipment, appliances, magazine subscriptions, and home improvement products. The largest subset of these would be the home improvement products/services where items sold could be new or repaired roofs, siding, new replacement windows, and decorative stone. the business model of many companies that participate in this type of direct marketing has changed with the growth of the Information Age. Products sold door-to-door are now more likely to be more subtle in nature: such as sheets of coupons to events or local businesses, season tickets to local professional sports teams (both of these are known in the industry as "Cert (certificate ) Sales", or subscriptions to home television services or broadband internet services. Telecommunications companies like Verizon Communications (FiOS), Comcast (Cable television and internet) and AT&T (U-verse) all contract with various marketing companies for nationwide sales fulfillment at the residential level. While the older model of the salesman carrying a bag of goods on his shoulder to sell to the public still survives, this practice has seen a decline in recent years.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Door-to-door」の詳細全文を読む
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